Well, folks, there appears to be an entirely new form of advertising on the horizon that is going to solve all of our problems. It no longer matters that people don't watch television, listen to the radio, or read the newspaper. It doesn't even really matter that no one looks at banner ads online. All this is thanks to Prof. Olaf Prilo PHD from the Mind and Brain Institute of New South Wales and his new Trust Banners.
These amazing high frequency (90fps) banner ads "stimulate specific regions of the visual cortex (Visual area V5/MT) producing instant effects on consumers."
In fact, after seeing a Trust Banner:
- 87.9% average increase of product desire in test subjects.
- 76.4% switched brands after seeing a single TrustBanner
- 63% purchased consumable products within 7 days.
- No Click / CTA required. Can be applied to any banner ad.
Be sure to check it out for more of the amazing details.
Happy April Fool's day, and thank you Avenue A Razorfish, for making my day a little brighter.