Last week, I promised details about an experiment of Joseph Jaffe's that I'm participating in. So, here it is:
Jaffe's second book, Join the Conversation was released last fall, and since then he has been promoting the book using the non-traditional New Marketing methods that he's been preaching about for years. The effort has gone through two stages. The first stage was a "Bum Rush the Charts" event done shortly after the book's release, in which Jaffe asked anyone and everyone who was planning to buy the book to do so on one day from Amazon.com, making the book's sales ranking soar for the duration of the event. The second stage is the one I'm getting involved with now. You can see Jaffe's comments on the whole thing here, but a brief summary of the whole thing is that he decided to give away 150 copies of the book to anyone who agreed to review it on their blog. I just recently got mine in the mail, and am reading it as hurriedly as I can (and enjoying it thoroughly).
As far as I'm concerned, it's great for everyone involved: the bloggers reviewing the book get both a free book and link love on Jaffe's blog which increases their traffic, and Jaffe gets 150 book reviews and a chance to prove that his new marketing method works. Awesome.